It was 2019 and Harriet JW had been working in the music industry, running a YouTube channel and live event Secret Sessions. Founded in 2011, Secret Sessions had worked with 100s of artists early on in their careers, from global superstars like Bastille, Kacey Musgraves and Passenger to breakthrough artists like Arlo Parks, Mahalia and Freya Ridings.
The global pandemic had just hit and Harriet JW was unable to travel or put on live shows, she knew something had to be done to help the 100â€™s of artists that would be in the same predicament – no live shows, no income!
Harriet had always been conscious of the gender bias in the music industry and knew that just 20% of the artists that were signed to record labels were women. She had worked hard to program a 60% women line up on the Secret Sessions stage.Â
Knowing that women in the industry were already on a back foot and now facing a global pandemic she decided to get to work.
GIRLS TO THE FRONT was born and over the course of 2019-2021 Harriet gathered industry connections to host a series of Zoom sessions with women in the music industry, providing community, education and connection during this difficult time.
Our work has always been driven by the desire to find and support amazing artists.
What started as some simple zoom sessions has grown into an educational platform providing coaching, courses and free training for women in the creative industries.Â
The internet has changed everything. An exciting new economy has developed whilstÂ Â rigid, stale industries continue to fail so many amazing artists.
We are saying goodbye to the â€˜Starving Artistâ€™ and hello to â€˜The Creator Economyâ€™Â Â a flourishing new world where musicians are content creators, who are alsoÂ Â podcasters and filmmakers, who are bloggers.
Creatives everywhere are starting businesses and using the internet to make money, good money.
This has pulled us to cast our net wider than music alone. To bring in more creative disciplines to sit alongside the musicians already in our community.
The future is bright for creative entrepreneurs – those who are excited about building a fanbase AND a business around their creativity.Â
By building a community and an educational platform focussed on this new economy we believe we can transform the careers of those involved whether they are musicians, content creators, podcasters or filmmakers.
There are fans all over the world waiting to meet you, consume your art and buy your products.
We are in the 2nd Renaissance and we can’t wait to help you grow.